Video is one of the highest-ROI marketing tools available to small businesses — but only when it's done with intention. Too many business owners dive in, post a few clips, get underwhelming results, and give up. Often the problem isn't the video itself; it's one of these seven common mistakes. Mistake #1: Chasing Views Instead of Customers What it looks like: You celebrate a video hitting 10,000 views, but nobody calls, books, or buys. Why it happens: Vanity metrics are addic